It's no secret that pricing can be difficult. However a little due diligence on your part could help make you determine the right price to charge your client.... I mean you're reading this for a reason right?
So what do you do? Or the better question, how do I do it?
Factors To Consider?
There are multiple factors to include when charging a client. These factors can include your skill, time, creativity, the type of project, experience on the job, competition, and the list goes on.
Don't Charge Too Low!
What is important is to never charge low. I'd rather charge high a price any damn day. The worst thing about charging low is the impression you make. If you charge too low in any business, this could express that you are low quality designer or a bad photographer. In the design world, the value of the price will make an impact on what clients will think of you so have the pride and confidence and also a beautiful portfolio to back that up. As a tip, I usually put a pricing page on my site that will give a client an idea of how much I will charge... e.g. development and design starting from $1000~. Then I link the pricing page to my portfolio to show some of my works. I italicized some in the previous sentence because I don't want my competitors looking at all my works.So What Is The Right Price?
The price is always up to you. But remember that it is always nice to charge a client enough but not too much that it will scare the client away. Also, no one wants to charge too low that you will lose out and not make a profit. A rule of thumb of mine is to never charge a client a price you're not willing to get out of bed for. The higher you charge, the more likely you will do a better job with the motivation that comes with it. Trust me!
Mistakes Will Happen... That's Natural!
Although I always try to charge a price that is fair to both me and the client, sometimes I have a feeling that I'm losing out. This to me is a natural part of the pricing process and the best thing to do is to learn where you went wrong instead of cursing and regretting the final price you have made.
Don't Forget The Competition!
The competition is nothing to be scared of. Actually, I like having competition because it drives my team to be better and stronger! But then what if their prices are very hard to beat? I know some people drop their prices to match their competitors but to me this is WRONG. Every designer is different.So if I charge $2,000 for a web project while a competitor charges $600 then wtf do I do? You need to show what makes your service better and really worth it than your competitors. You need to show a real plan or case studies if you already have clients doing better than before using your line of services. Also, you need to understand that if the competition is charging low, you need to find an effective reason or answer how they are able to sustain their business. Such questions I ask "what is the quality of their work, do they outsource to a low labor paying country, do they live in a country where the standard of living is low, do they have investors/sponsors, or do they work part time, and etc.
Find Faults Against your Competitors And Use That To Justify Your Price!
The good news is that there are many faults to look out for... The even better news is I will share an example I found of how some web development companies will charge dirt cheap to make a site but have clients pay insane amounts for so-called " web maintenance fees". Many developers surreptitiously rip off their clients by charging insane amounts of money for monthly hosting and updates and to me, that's how they make their real money (at least where I live). If you look around, ホームページリニューアル制作 or hosting isn't really that expensive and in reality, most clients don't even update their sites everyday. Actually, in today's web 2.0 world, clients should have the ability to update themselves if they wish.
No Surprise That There Are Clients That Pay $300+ for Simple Websites
So why do clients have to pay something like $300 a month for up-keeping fees. In reality, complex sites that run for news agencies or sites that have thousands of visitors a day should pay that amount. So let the potential client KNOW. Better yet, let your rival's client know!Because of these insane fees I took advantage of these non-sense pricing and used them to my advantage. Thereafter I had a good amount of clients transfer to me after explaining how much they are losing out on "maintenance" fees that their developer/ designer is charging them and I explain to them that the most amount of expenses that you will incur if you hire us is the work we actually do... not for monthly maintenance... WEBコンサルティング or a Digital consulting team and I then go all out and bring better online marketing performance results than my rivals... not to mentions I only charge a fraction for maintenance fees to keep my clients site running.
So as a reminder, be smart when you price. Learn from the mistakes you make and use your competition to make you look better and price what your work is really worth! Don't be sucker!
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